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PHIL ALLEN

Thought leader in

Customer Value Management

With more than 40 years of experience, Phil is a thought leader in Customer Value Management, and enables B2B clients to achieve and improve sustainable, profitable growth even in commoditized markets.

Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”.